JOTUN AND SOCIETY
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Collaborating for care
Jotun puts people first. We pride ourselves on supporting the development of the societies where we
operate, providing employment, tax revenue and championing high standards, quality and ethics. However,
as a responsible, global corporate citizen we want to do more.
Jotun is committed to helping people that require assistance in
the local communities where our business is active – donating
funds, providing products and encouraging volunteer work.
As a result, every Jotun company allocates a turnover-based
contribution to external CR initiatives, working with local
partners to ensure that the worthiest projects receive the
support they deserve.
This organic approach allows companies to tailor efforts to
individual communities, issues and initiatives, maximising value
for both the charitable projects and Jotun’s local reputational
standing.
Global impact
Jotun has worked in partnership with the International
Committee of the Red Cross (ICRC) for over 15 years. The ICRC
is a global organisation with a vast network of local operations,
like Jotun, enabling it to centrally coordinate efforts that fan out
worldwide. This strategy aligns with the Jotun Group’s overall
desire to act globally and impact locally.
ICRC focuses on protecting human life and rights, providing
assistance to those facing hardships or dealing with disaster,
irrespective of race, religion or ideology.
Jotun works closely with ICRC to target acute situations in the
countries where the Group has a presence. In 2018 events in
Indonesia provided a natural focus for our endeavours.
Earthquake relief
On 28 September 2018, a magnitude 7.5 earthquake struck
Indonesia’s Central Sulawesi province, triggering a tsunami and
landslides. The result was devastating. Although exact figures
remain elusive, more than 2 000 people are known to have died
with thousands injured. Approximately 65 000 houses were
damaged or destroyed, leaving around 330 000 people without
adequate shelter and impacting upon 1.5 million inhabitants.
Cruelly, this natural disaster followed on the heels of a series of
earthquakes that hit the island of Lombok in July and August.
More than 500 people lost their lives during this period,
with another 1 500 injured. Hundreds of thousands of island
residents lost their homes.
Jotun will continue to monitor global events and support ICRC’s
vital activities in 2019 and beyond.
“Indonesia has sadly experienced multiple disasters in 2018
which has caused deaths, injuries and extensive damage affecting
close to 640 000 people. Jotun has twice contributed to the disaster
relief operations in which the Indonesian Red Cross has a key role
supported by our global network.
Jotun’s long-term commitment, which is highly appreciated,
makes a real difference to vulnerable people.”
Bernt G. Apeland, Secretary General of the Norwegian Red Cross
Global commitment