EMPLOYEES AND THE WORKPLACE
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MAKE Y/OUR MARK!
As a company with an ambitious growth strategy, engaging with potential employees is business critical to
Jotun’s future development.
As a highly successful multinational company with a history
of innovation, financial strength and a friendly, supportive
culture, Jotun has long been recognised as an attractive
workplace. However, in today’s hiring market, characterised by
fierce competition for a limited pool of qualified candidates,
Jotun identified a need to present the company to potential
employees in a new way.
Meeting career goals
Based on an internal survey of what makes Jotun desirable as
an employer and external surveys of what career opportunities
potential applicants look for in a company, Jotun developed an
employer branding campaign. Rather than focus exclusively on
Jotun’s qualities as an employer, the new campaign highlights
how Jotun’s teamwork approach supports not only the
company’s success, but also individual career goals.
In 2018, Jotun launched the “MAKE Y/OUR MARK” campaign,
a concept which combines “your mark as an individual” and
“our mark as a company”. The concept seeks to attract top
talent through multiple platforms, from job fairs to online
recruiting services, print ads to social media. Jotun has also
produced employer branding templates and testimonials,
together with a global career website.
A team effort
Jotun’s success depends on all employees, current and future,
to “make their mark”. Working together, Jotun makes its mark
on both industry development and everyday lives: From iconic
landmarks to beautiful homes. For applicants who share the
company’s bold growth ambitions and are willing to join hands
with colleagues to make a difference, Jotun is the right place to
“MAKE Y/OUR MARK!”
Employer branding