ENVIRONMENTAL COMMITMENT
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The easy way to go green
In response to growing concerns about the environmental impact of buildings, Jotun has developed an
online tool to help specifiers, architects and project owners specify Jotun products as easily as possible.
By some estimates, the building sector contributes up to 30
per cent of global greenhouse gas emissions. To manage
this challenge, governments in some parts of the world offer
financial incentives to owners whose buildings meet specific
criteria related to energy use, materials, emissions output
and indoor environmental quality. At the same time, there
is growing demand among owners seeking to make their
building more commercially attractive by creating a healthier
work environment and lowering operating costs. These drivers
have created growing demand for the construction of so-called
“green buildings”, representing a genuine opportunity for
Jotun’s Green Building Solutions.
Reducing harmful emissions
The products included in Jotun’s Green Building Solutions
primarily contribute to “green building” certification in two
ways. First, the company offers a broad range of paints and
coatings systems that help reduce harmful emissions or
substances and reduce energy consumption and corresponding
carbon emissions, via heat reflective paints and coatings.
Product systems include interior and exterior decorative
paints, floor coatings, anti-carbonation coatings for concrete,
intumescent coatings for cellulosic fire protection, protective
coatings and architectural powder coatings.
In addition to products, Jotun educates the market on how
paints and coatings can contribute to “green building” rating
points and provides the documentation needed to make it
easier for specifiers to select the right products. In fact, Jotun
has one of the industry’s most extensive listing of products with
third-party verified Type III Environmental Product Declarations
(EPDs), which provide transparent and comparable information
about the life-cycle and environmental impact of products.
Jotun posts information with technical data sheets for each
product on a dedicated website, along with easy-to-use tools
(Guide Specification in CSI format and in accordance with ISO
12944), and links to relevant EPDs.
Supporting the customer
Paints and coatings represent a relatively small percentage of a
building’s total cost (between 0.5-2 per cent), but they can have a
dramatic impact on achieving rating points for various standards.
For example, using Jotun products, architects can earn up to
27 per cent of the points required for the Leadership in Energy
and Environmental Design (LEED) v4 certification. For architects
seeking a LEED Platinum rating, Jotun products can contribute
to 14 per cent of the 80 points required. By providing specifiers
and owners with a complete range of paints and coatings with
transparent information documenting their environmental
impacts, Jotun can help stakeholders achieve their environmental
and commercial objectives.
Green Building Solutions