CUSTOMERS ANINDT IRNONDOUVCATION
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Drygolin: Building on a history of success
As Norway’s leading exterior wood protection product for more than 70 years, Drygolin has a proud history
to live up to. With the 2018 launch of Drygolin Nordic Extreme, the brand’s position will be strengthened
even further.
First launched in 1948, Drygolin was Norway’s first thixotropic
alkyd oil paint for outdoor use. Developed by the Norwegian
paint manufacturer Fleischer (which merged with Jotun in
1972), Drygolin soon established itself as a leader in the
domestic market. To retain this position, the product has been
continuously improved as new technology has become available.
Continuous improvement
In the 1990s, Drygolin grew into a family of products
engineered to protect and colour different surfaces, including
window frames and doors. In the 2000s, the product was
upgraded to comply with increasingly strict environmental and
health regulations, requiring different formulations to replace
potentially harmful substances. By the 2010s, the range was
expanded to include Drygolin Pluss and Drygolin Ultimat,
two hybrid products that mixed alkyds and acrylics to achieve
improved gloss and colour durability.
In 2018, Jotun continued this legacy of innovation with the
launch of Drygolin Nordic Extreme, a genuine breakthrough
product, built on new technology. In addition to high gloss
and colour retention, this self-cleaning product is easy to apply
and resists cracking that may result from extreme temperature
changes. Jotun also launched new colour cards, allowing
homeowners to select from a broad array of beautiful colour
schemes.
Outstanding protection
Testing for Drygolin Nordic Extreme was extensive. Test areas
were set up in a variety of different climactic conditions, from
Jotun’s arctic test centre in Svalbard to sunny Florida, from the
urban landscape of Bergen to the Kråkenes lighthouse on the
stormy west coast of Norway. Drygolin Nordic Extreme also
received unanimous praise during a blind test with applicators,
who rated the product as superior to competing brands. The
addition of Drygolin Nordic Extreme to the Drygolin family of
products builds on a 70-year legacy of innovation, and helps
to strengthen Jotun’s position as the market leader in wood
protection.
Innovation
70 years of innovation
First launched in 1948, Drygolin was
developed by the Norwegian paint
manufacturer Fleischer, which merged
with Jotun in 1972. As new technology
became available, the product has been
continuously improved – along with the
design of the cans.