OUR BUSINESS
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Jotun Powder Coatings
Differentiation through innovation
Jotun Powder Coatings is working closely with key customers to collect market insight, leading to the
development of breakthrough products.
In 2018, Jotun Powder Coatings launched several specialised
products designed for engineered and natural wood that is
both kinder to the environment and improves the efficiency
of customer’s operations. Ultra One, which is available in both
smooth and fine textured finishes, offers a one coat solution for
engineered wood such as Medium and High Density Fiberboard
(MDF and HDF). Ultra One provides excellent humidity resistance
and mechanical properties such as scratch and abrasion
resistance in a single coat, increasing a customer’s productivity
and efficiency without the use of harmful solvents.
Offering alternative solutions
Primax Excel is a powder coating primer solution for engineered
wood, developed for customers seeking a solvent free
alternative to existing coatings processes that require several
coats of liquid paint. Primax Excel can be applied in a single
coat, sanded to a smooth finish, and be easily over-coated with
a variety of liquid topcoats to deliver the desired finish. The
solution is ideal for use in areas where humidity can be an issue,
such as cabinets in kitchens and bathrooms. For the appliance
industry, Jotun has launched Reveal Edge+, a thinner film
version of the existing Reveal Edge range of bonded metallic
powder coatings. By offering a thin-film solution, customers can
achieve improved productivity and more efficient operations,
without compromising on the appearance and performance of
the products.
Overcoming challenges
Diamond cutting of alloy wheels is becoming much more
popular in the alloy wheel manufacturing industry, but the
process presents some unique challenges for applicators. To
help meet these challenges, Jotun launched Primax Diamond, a
range of efficient powder coatings with superior flow that offers
enhanced corrosion protection and machinability. Jotun has
also launched Reveal Era, a durable product that meets growing
demand for corrosion and weathering resistance for customers
in the energy transmission industries. Taken together, the 2018
launch of these key products will help Jotun strengthen its
reputation as a provider of specialised products and solutions
developed through customer insights.
Ultra Lite, for natural wood
Natural woods such as oak, beech and birch have always been
a popular choice for furniture and other household fittings.
Until recently, manufacturers relied on clear liquid paints and
varnishes to protect and preserve the wood’s unique grain and
appearance. However, manufacturers and consumers alike
have become increasingly concerned about the environmental
impact of solvents contained in conventional paints and
varnishes. In 2018, Jotun launched Ultra Lite, a revolutionary
new solution that allows wood to be powder coated for the
first time. It is an odour free, solvent free, one-coat powder
coating solution that not only protects and preserves the
natural beauty of wood, but is also environmentally responsible
and operationally efficient.