OUR BUSINESS
20
Meeting customer needs
With the launch of innovative powder coatings solutions, Jotun anticipates improved performance in the
years ahead.
In 2018, Jotun’s growth in the Powder Coatings segment
was slowed by challenging conditions in some key markets.
Economic slowdowns in the Middle East, particularly Saudi
Arabia and the UAE, had a high impact on overall volumes.
Currency volatility in Turkey led to a more careful approach and
a drop in volumes. Stagnant market conditions in Malaysia and
Thailand also impacted sales growth in 2018. Jotun performed
better in higher growth markets such as India and Indonesia.
There was also rapid growth in Russia, supported by increased
activity in domestic manufacturing.
Product innovations
In 2018, Jotun launched several breakthrough innovations that
have the potential to expand the powder market significantly. For
furniture manufacturers, the company launched a range of single
coat powder coating solutions for engineered and natural wood,
an entirely new application area for the powder coatings industry.
Jotun also introduced a powder coating solution for diamond
cut or machined alloy wheels, and a superior durability solution
for electrical and control cabinets used in demanding service
conditions. For manufacturers of appliances, Jotun now offers a
high performance, thin film range of metallic powder coatings.
While Jotun has raised prices to keep pace with high raw
material costs, the company continues to work to differentiate
itself from competitors by adding value to customers through
dedicated service and support teams, consisting of sales,
technical service and R&D. Jotun teams work with customers
across all product areas to ensure that the customer’s
application lines operate in the most efficient way.
Differentiating through service value
Looking ahead, Jotun has also identified demand for faster,
more responsive service in all areas of the business. In addition
to understanding the business needs of both applicators and
end users, Jotun is working to raise the company’s service
level, from supply chain management to colour matching,
product customisation services to reducing the lead time for
delivery of both products and services. The company’s focus on
improved response times, tailored solutions, new applications
and premium products will help achieve better results in the
coming years.
Jotun Powder Coatings
5+5 %
S 5+22+18+12+38+Sales in NOK million
3
2
1
0
2018 1.682
2013
1.812
2014
2.143
2015
2.251
2016
2.253
2017
2.218
SCA
12 %
WE
18 %
EECA
22 %
38 %
MEIA
SEAP
5 %
NEA
Sales
per region