OUR BUSINESS
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Jotun Protective Coatings
Embracing complexity
The sale of protective coatings in the Infrastructure concept requires the right product mix, close
cooperation with customers and the capacity to manage complex projects.
Jotun has been active in the sale of protective coatings to the
offshore, energy and hydrocarbon processing industries for
decades, but it wasn’t until recently that the company put extra
focus on targeting major infrastructure projects. Unlike offshore
units, windfarms or refineries, Infrastructure projects are often
developed locally, requiring close cooperation with regional
R&D, marketing, and technical service support to manage a
broad range of constructions, from bridges to malls, skyscrapers
to hospitals. At the same time, different regulations apply to
different regions and countries. To ensure Jotun products are
specified at an early stage, the company must ensure products
comply with local requirements.
High market potential
While representing only a part of Jotun’s total sales in the
Protective Coatings segment, the global market potential for
the Infrastructure concept is significant. And because Jotun is
firmly established in a number of high growth countries, has a
strong product portfolio developed both locally and globally,
and excellent references that include about half of the world’s
tallest and most iconic buildings, the company is in an excellent
position to gain market share in this dynamic sector.
To meet the needs of diverse stakeholders, Jotun tailors
products and services to satisfy different project requirements,
no matter how complex. For example, an airport project may
include paints and coating solutions for terminals, airport
traffic control towers, tank farms, hangars, parking structures,
transportation hubs, hotel facilities, and so on. By offering
a Single Source Solution, including decorative paints and
protective and powder coatings to withstand corrosion, fire,
floor traffic abrasion and protection against the harshest
chemicals, Jotun helps owners reduce complexity. Likewise,
Jotun offers Green Building Solutions, a series of products that
aid society’s efforts to create a more sustainable environmental
future, supported by documentation that makes it easier for
architects, engineers and project owners to earn points toward
“green building” certification.
Partnering with project owners
While Jotun offers solutions for maintenance projects, the
company is primarily focused on new constructions, particularly
buildings, airports and bridges. The company is utilising regional
experience to create “centres of excellence” to win bridge and
airport projects and has set up a Key Account Management
system to identify and track multinational architects and
consultants working on major building projects, worldwide.
Jotun will continue to invest in the development of products
within steel and concrete protection and accelerate training
to help sales personnel understand their customers’ business
needs. By migrating from the role of a coatings supplier to an
integrated project partner, Jotun will be in a stronger position to
compete for high value contracts in the Infrastructure concept
in the years ahead.
Thermosafe
To gain market share in the Hydrocarbon Processing Industry
(HPI), Jotun offers Thermosafe, a collection of five coatings
solutions optimised for temperature ranges between –196 oC
and 1 000 oC. Thermosafe products provide protection from
fire and to cryogenic spills, thermal exposure to corrosion under
insulation, serving as a “Single Source Solution” for project
owners, purchasers, contractors and engineers seeking to solve
critical challenges and add value to their business.