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CUSTOMERS AND INNOVATION
CONNECTING JOTUN MULTICOLOR
By continuing to invest in new technologies, Jotun Multicolor has served as the backbone of the company’s
decorative paints business for more than forty years.
Launched in 1976, Jotun Multicolor was the first mass-produced
in-shop tinting system of its kind, allowing consumers to select
an almost infinite array of colours from their local shop. Over
time, Jotun Multicolor became a critical interface between
Jotun, the dealer and the consumer, helping to drive rapid
growth. Today, Jotun Multicolor is one of the industry’s best
and most reliable in-shop tinting systems, recognised for user
friendliness, reliability and colour accuracy.
A UNIQUE CONCEPT
While the Jotun Multicolor machine is itself a piece of
equipment, it is perhaps better understood as the centrepiece
of Jotun’s efforts to create the best shopping experience for
the consumer. In pursuit of this goal, Jotun has a dedicated
Multicolor team responsible for the identification of trends to
make colour selection easier, chemists to formulate new colours
that don’t fade, engineers to develop hardware and software to
tint paints, and technicians to upgrade and service more than
8 000 Multicolor machines in operation worldwide. Jotun also
provides support to dealers to upgrade their shops to inspire
consumers to beautify their homes.
Over the past five years, Jotun has embarked on an ambitious
project to leverage web-based services to connect all
Multicolor machines to a global network. The Jotun Global
Network allows dealers to get instant access to new products
and colours, online technical support and Jotun web solutions,
such as automated backup of customised data. And by
collecting statistics via web-connected Multicolor machines,
Jotun can more effectively track global colour trends. By the
end of 2017, more than 6 000 Multicolor machines have been
connected via Internet.
CONTINUOUS DEVELOPMENT
Looking ahead, Jotun will continue to add features to
strengthen the concept, supported by input from user survey
data. For example, the company has recently launched a touch
screen solution in Scandinavia. By optimising every step of the
process, from making colour selection easier for consumers
to providing dealers with user friendly equipment supported
by web-based services, Jotun delivers a truly unique shopping
experience for consumers and professionals alike.
Jotun server
Remote service
Dealer D l 1 Dealer D l 2
By the end of 2017, more than 6 000 Jotun Multicolor machines have been connected
via Internet and some have been equipped with touch screen technology.