Getting closer to the customer
Jotun Powder Coatings is working more closely with customers to develop innovative products that help
them achieve their long-term business goals.
Jotun Super Durable:
High Metallic
The Tianjin Pingan Teda IFC is a luxury mixed-use real estate
project, developed by Tianjin Meiyin Real Estate Co., Ltd. When
complete, the complex will have two towers for offices, luxury
apartments and a high-end shopping centre. Jotun supplied
the project with Jotun Super Durable with high metallic, an
innovative powder coating solution engineered to endure
severe weather conditions, available in a wide range of colour
options and metallic finishes. The project is scheduled to open
in Tianjin, China in 2022.
JOTUN POWDER COATINGS
In a global market characterised by fierce competition from both
multinational and local producers, Jotun is working to leverage
its Research and Development (R&D) expertise to differentiate
itself from competitors. By developing unique and specialised
products and enhanced services that help customers solve
critical challenges, Jotun is in a stronger position to migrate
from the role of supplier to a long-term business partner. Over
the past three years, the company has focused on product
innovation to meet customer demand in four main areas:
Efficiency in application, appearance (especially metallics),
durability (anti-corrosion and weathering) and low cure
coatings, especially for non-metal substrates.
Last year, Jotun launched Primax Excel, a powder coating
primer solution for engineered wood (medium or high-density
fibreboard); Ultra One, a one coat solution for engineered wood
and Ultra Lite, a single-coat powder coating solution for natural
wood. By enabling customers to coat non-metal substrates,
Jotun helps them not only to comply with increasingly strict
limits on the use of solvents, but also attract new business from
furniture manufacturers.
Outstanding appearance and durability
In 2019, Jotun launched a bright metallic product range in
China, which allows architects more freedom to add higher
metallic content finishes to building components. In addition
to outstanding appearance and durability, these products
comply with the American Architectural Manufacturers
Association (AAMA 2603) product specifications. In parallel,
the company is also working on a further range of high
metallic content products that comply with Qualicoat
specifications for use in other regions where Qualicoat
certification is predominant.
Another exciting development is the application of First
Pass Transfer Efficiency (FPTE) technology to Jotun products.
Customers have long sought products with improved
application efficiency. In response to this need, Jotun launched
Guard Style TE in 2019, a product used to coat appliances
and multiple industrial applications that delivers savings
to customers. Guard Style TE is easy to apply and provides
excellent efficiency for customers.
Communicating customer preferences
Product innovation in Jotun begins with detailed customer
insights to understand the market and the specific demands of
individual companies. To achieve this, Jotun sales, marketing
and technical service personnel track and communicate
customer preferences directly to Jotun’s network of R&D
laboratories all over the world. In this way, Jotun can respond
more quickly to customer demand, which helps strengthen
long-term customer relationships.
OUR BUSINESS
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