JOTUN PROTECTIVE COATINGS
Selling value
With the launches of the Thermosafe and TankFast ranges, Jotun offers carefully selected coating solutions
to help companies active in the Hydrocarbon Processing Industry solve critical business challenges.
Over the past three years, Jotun has taken steps to align parts
of its protective coatings product portfolio to help owners
and operators managing refineries, gas processing facilities,
and chemical and petrochemical plants achieve their business
objectives. By organising new and existing coating solutions
and communicating how these carefully selected products can
add value, Jotun is in a strong position to emerge as a preferred
supplier to the Hydrocarbon Processing Industry (HPI).
Value added coating systems
Launched in 2017, the Thermosafe range enhances overall
operational efficiency and on-site safety for onshore oil and
gas facilities. The products in the Thermosafe range have been
engineered for extreme environments within a temperature
range of –196 °C to 1 000 °C providing protection from
everything from fire to cryogenic spills, thermal exposure to
corrosion under insulation. Each product adds value for different
stakeholders, from purchasers to project owners, engineers
to contractors, making Thermosafe an attractive, cost-saving
alternative to competing coatings suppliers.
Building on the successful launch of Thermosafe, Jotun
introduced TankFast in 2019, a range of Jotun’s existing highperformance
tank linings that were tested by Jotun chemists
to meet customer demand. TankFast was developed to help
owners and operators of refineries, chemical and petrochemical
plants to complete maintenance projects faster, returning
facilities back to service quickly while retaining the optimal
level of protection and chemical resistance. TankFast includes
specially tailored products, such as Tankguard SF, allowing for
wet-on-wet application, and Tankguard Plus, allowing for up
to 50 per cent faster paint application and curing. With about
3 850 facilities containing more than 100 000 individual tanks
worldwide, Jotun is confident that TankFast will generate high
volumes and profitability in this highly specialised market.
Implementation
To communicate the benefits of both Thermosafe and TankFast,
Jotun has utilised sophisticated digital marketing tools, print
advertisements and social media campaigns, while both product
ranges are served by dedicated websites. Internally, Jotun
has invested in one of the company’s most ambitious sales
force training initiatives to date. With strong products, a clear
concept, a fully integrated marketing strategy and highly trained
sales teams, Jotun is confident that the company can generate
higher volumes – and profitability – in the HPI concept in the
years ahead.
Jotachar: Gaining ground
Launched in 2013, Jotachar JF750 is the industry’s first meshfree
epoxy Passive Fire Protection (PFP) solution for hydrocarbon
and jet fires. Two years later, Jotun introduced Jotachar 1709,
another mesh-free PFP coating solution for pool fires in the
Hydrocarbon Processing Industry. Both products eliminate the
need for complex mesh reinforcement and installation time is
significantly reduced, allowing for substantial savings in both
material and labour costs. Following a number of successful
applications, Jotachar has achieved wider acceptance from key
stakeholders, creating exciting opportunities for Jotun in the
offshore market and the PFP maintenance market.
Looking ahead, Jotun’s mesh-free intumescent PFP solutions can
also be applied to protect offshore transformer platforms and
solar assets, among other renewable energy projects.
OUR BUSINESS
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