27 OUR BUSINESS LIFTING THE BRAND While it is difficult to calculate the success of the Global Colour Trends initiative in production volume, the interest Jotun has generated from high profile architects, developers and designers has grown every year. In addition to press mentions, events in different regions have been publicised and re-shared on multiple social media platforms. Jotun also participates in various high profile interior design trade shows to support its growing reputation as a new voice in design. Re-enforcing the role paints play in interior design will not only lead to more direct sales to the consumer and project markets, but also help lift other Jotun decorative paint brands. INSPIRED BY TRAVEL Jotun’s Colour Trends palettes were inspired by the rich hues experienced by world travellers. Nordic Living evokes the cool and natural blue and green colours found in Scandinavia, while Urban Living adds a touch of soothing organic tones to chic city flats. The rich, leathery terracotta browns selected for Continental Living have been inspired by the warm sunlit hues found on historic buildings and library reading rooms. In addition to representing trending colour schemes, each theme is connected to a story to appeal to consumers seeking to express themselves in different ways.
Jotun Group Report 2016
To see the actual publication please follow the link above