26 OUR BUSINESS DECORATIVE PAINTS SETTING THE TREND With the annual launch of Jotun Global Colour Trends, Jotun has become recognised as a trendsetter among consumers, architects and interior designers. Jotun has launched Global Colour Trends every year since 2013. The process begins with a multinational group of Jotun colour specialists tasked with identifying emerging trends in colour and interior design. They consult with designers, architects and forecasters to narrow down colour selections to help discerning consumers find colours best suit their lifestyle. Unlike many competing suppliers who identify a “colour of the year”, Jotun selects colour schemes, all linked by a common theme. In 2016, Jotun launched its latest (2017) Global Colour Trends selection in more than 20 countries worldwide in a series of high profile events. These events were attended by the press, leading architects, developers, designers and other influencers, helping to strengthen Jotun’s position as a trendsetter in interior design. To maximise the impact of these carefully choreographed events, strict presentation guidelines were distributed to each region, and Jotun worked closely with designers, filmmakers and local entertainers to create truly special events in unusual venues.
Jotun Group Report 2016
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