19 OUR BUSINESS INTERNATIONAL PARTNERSHIP Denmark-based HAY is a leading multinational furniture maker notable for creating durable, functional furniture and home accessories at affordable prices. In 2015, HAY specified Jotun products for their Palissades Collection, created by the design team of Ronan & Erwan Bouroullec for a variety of environments, from cafes and restaurants to garden terraces and balconies. Jotun’s ability to meet the designers’ creative vision while providing a coating option that meets the functional requirements of furniture, helped Jotun secure the contract. furniture while preparing sketches. This kit was included at a high-profile launch event in Malaysia that coincided with presentations of Jotun’s decorative paint Majestic Design and the 2017 Global Colour Trends. Jotun has also given individual presentations to key influencers in the furniture manufacturing sector, including IKEA, HAY and Steelcase. So far, the response to the Imagination Collection has exceeded expectations, and by continuing to work closely with applicators to support their growth through product innovation and efficiency programmes, Jotun is confident the company can grow in this highly competitive market.
Jotun Group Report 2016
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