18 OUR BUSINESS POWDER COATINGS DESIGN INSPIRATION Jotun Powder Coatings has gained recognition among some of the furniture industry’s leading international designers by offering an inspiring range of dynamic colours and finishes. With an established reputation for providing high quality powder coating solutions to a broad range of industries, Jotun is now targeting the furniture industry. Powder Coatings have a range of benefits that suit a designer. With low environmental impact, higher material utilisation and almost no waste, Jotun products can inspire furniture manufacturers to create innovative designs. THE IMAGINATION COLLECTION In 2016, Jotun’s Furniture Team drew on both internal and external resources to identify the latest colour trends and, following a lengthy selection process, chose a series of colours and finishes. The concept, known as the Imagination Collection, was launched in November, 2016. The collection offers three themes under one umbrella. The Neutrals Range has been inspired by modern, minimalist Scandinavian design and features ten different shades, each reflecting the variable interplay between light and shadow. The lively New Classics Range evokes the contemporary pastels of Miami’s Art Deco district and the Industrial Luxe Range includes rich earthy tones juxtaposed with the bold aesthetic associated with raw industrial spaces. BUILDING MOMENTUM The collection was presented to designers and the media in a special kit, with custom-coloured pencils that matched the shades found in the Imagination Collection. For the first time, designers can explore the actual look of a finished piece of In 2016, the company launched the Imagination Collection, a carefully selected mix of shades and finishes to inspire furniture designers. The Collection is available in three different ranges: Neutrals, New Classics, and Industrial Luxe.
Jotun Group Report 2016
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