INVESTING IN THE FUTURE The foundations for Jotun’s international success are grounded in the company’s network of laboratories, which test, develop and customise products to meet local demand. Headquartered in Sandefjord, Norway, Jotun R&D has a global network of regional laboratories in the Middle East (UAE and India), South East Asia (Malaysia and Thailand), North East Asia (China and South Korea), East Europe (Turkey) and the Americas (USA). In 2016, Jotun chemists not only strengthened the company’s position as a leader in premium decorative paints (Lady, Majestic, Fenomastic) and high performance functional coatings (Jotatemp, Jotachar 1709), but also expanded the Group’s product portfolio to meet growing demand for more cost effective and environmental friendly solutions. RESPONDING TO CHANGING MARKETS In response to the demand for more affordable paints, Jotun launched a quality medium range exterior paint (Easycoat) in the Middle East. In South East Asia, the company introduced Jotun Essence, a lower priced alternative to the company’s leading premium paint brands, Majestic and Jotashield. Jotun also developed maintenance products (Smartpack Solutions). These are cost effective, easy-to-use paint systems to help companies active in the marine and oil and gas industries protect assets. 30 CUSTOMERS AND INNOVATION
Jotun Group Report 2016
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