23 OUR BUSINESS expansion of its protective coatings dealer network to make Jotun maintenance products more widely available. PARTNERING WITH CUSTOMERS Supplying HPI projects presents different challenges than other concepts and segments, but Jotun’s approach to this dynamic market is consistent with the company’s core offering – innovative products, excellent technical service and a long-term commitment to creating value for the customer. To gain market share in this highly competitive industrial segment, Jotun will continue to focus on competence development to provide sales and service personnel with the knowledge they need to better understand the specific challenges faced by operators of different HPI installations. LONG-TERM PARTNERSHIP In 1998, Jotun Egypt reached an agreement with Sidi Kerir Petrochemicals Co. (SIDPEC) to supply coatings for steel structures, pipes, tanks and decorative paints for administrative buildings for a new petrochemical complex in Egypt. Jotun worked closely with global EPC contractors (Toyo and Samsung), the local contractor (Petrojet) and applicator (Xervon) to complete the first phase of the project. The performance of Jotun products and excellent technical service helped the company secure an exclusive maintenance contract and tender successfully to supply the subsequent construction of other facilities. In 2013, plans were announced to include facilities to produce ethylene, butadiene and related derivatives, operated by the Egyptian Ethylene & Derivatives Co. (ETHYDCO). Based on Jotun’s long-term performance at the complex, the company secured the project, which was successfully completed in 2016.
Jotun Group Report 2016
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