15 OUR BUSINESS MARINE COATINGS JOTUN HPS: HIGH STANDARDS Jotun’s Hull Performance Solutions have been delivered to more than 400 vessels worldwide. And with a new ISO hull and propeller performance standard now in place, Jotun is confident that demand for HPS will continue to rise. By some estimates, poor hull and propeller performance accounts for around 10 per cent of the world fleet’s energy consumption and is a significant contributor to the industry’s total greenhouse gas (GHG) emissions. To help owners cut costs, extend periods between drydockings and improve environmental performance, Jotun has spent decades working with silyl acrylate technology to develop a range of advanced self-polishing antifoulings (SeaQuantum). PROVEN SOLUTION In 2011, the company launched Hull Performance Solutions (HPS), which combines advanced silyl methacrylate antifouling (SeaQuantum X200) with enhanced technical service, backed by a performance guarantee. Over the past five years, Jotun has collected and published long-term hull performance data from multiple users, showing definitive proof that HPS lowers both fuel use and corresponding emissions significantly, resulting in more cost-effective and sustainable ship operations. Jotun has long been recognised as a leader in antifoulings. However, until recently, measuring speed loss remained a challenge due to lack of standards. In 2013, Jotun, in collaboration with Bellona/Clean Shipping Coalition and 53 industry experts, formed a working group to develop comprehensive, accurate and workable methods for measuring changes in ship-specific hull and propeller performance. The new standard (ISO 19030) was published in November 2016, allowing end-users seeking to improve performance access to transparent, reliable and standardised tools to better evaluate competing suppliers, including coatings manufacturers. BUILDING ON OUR SUCCESS In 2016, Jotun secured about 150 HPS contracts, consistent with the new standard. In addition, the company began pilot testing a new antifouling hull coating solution and strengthened its technical service. Jotun is confident that as the industry applies the new ISO standard and more HPS data becomes available, owners will have the tools to make more informed decisions, generating more demand for Jotun’s range of antifoulings. JOTUN YACHTING AND LEISURE BOAT PRODUCTS Jotun is a recognised leader in specialised coatings for leisure boats and megayachts. Improving market conditions and the growing success of NonStop Supreme, a self-polishing antifouling launched in 2014, helped grow sales in the leisure boat segment, mainly in Scandinavia. In 2016, Jotun launched NonStop Supreme White, which retains its brilliant white colour by resisting discolouration at the waterline. In the yachting segment, Jotun enjoys an 11 per cent global market share providing coatings for yachts above 25 metres in length. Jotun offers the Single Source Solution (topcoats, fillers and hull coatings), representing a significant competitive advantage. In 2016, Jotun put strong focus on the implementation of procedures and guidelines to ensure proper newbuilding and refit project processes. Looking ahead, Jotun is focusing on the Iconic Megayacht concept, where the company has coated 35 per cent of the 200 largest vessels of the world.
Jotun Group Report 2016
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