8 OUR BUSINESS JOTUN GROUP MEETING CUSTOMER DEMAND By focusing on the needs of end-users, Jotun has become one of the largest and fastest growing paint companies in the world. Jotun has a global network of 37 factories producing about 834 million litres/kg of paints and powder coatings annually. Like all paint manufacturers, Jotun products are used to protect, colour or add texture to objects. But unlike many competitors, Jotun does not view paints and coatings systems as commodities. Rather, Jotun develops products to meet the more complex, individual demands of end-users. DIFFERENT NEEDS For example, an individual with asthma might seek a hypoallergenic interior decorative paint (SENS) that will not aggravate symptoms, while a young urban couple with small children might prioritise a scratch-resistant interior paint (Lady Wonderwall) in the latest colour trends. Both paint systems are safe to use and protect and beautify the home, but each product has been developed to meet the needs of different end-users. This approach applies to every segment, market and industry where Jotun is active. To understand the customer, Jotun engages with a broad range of stakeholders, including consumers, shipowners, energy companies, architects, designers, consultants, specifiers, contractors and applicators to answer one question: What coating system best helps the enduser achieve their goal? ENHANCED SERVICES Product development is a vital part of meeting customer demand, but Jotun also provides services to help end-users get the best results. After all, paints and coatings are not a finished product until they have been properly applied. Services range from providing quality technical service to applicator training, product customisation to reliable, on-time delivery. And for project owners who prefer to do business with one supplier, Jotun offers the Single Source Solution, a concept that combines interior and exterior decorative paints with protective and powder coatings. Jotun understands that a user buys paint not for the can, but to achieve a result when the product is applied. In this way, Jotun does not just sell paints or coatings, but solutions. BIG, SAFE AND GREEN: THE OMAN FACTORY • Jotun Oman’s new facilities are built over an expansive area of 60 000 square meters. • The new facility has a potential production capacity of 35 million litres of paint per year. • All buildings at the site are LEED-compliant and were constructed according to Group HSE standards, consistent with Jotun GreenSteps programme. • The Oman factory is Jotun’s first in the Middle East to be equipped with in-line slurry mixers for calcium carbonate and titanium dioxide. • The factory’s air conditioning system includes extraction and filtration units to remove potentially harmful emissions, creating a cooler and safer work environment for operators.
Jotun Group Report 2016
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