56 JOTUN AND SOCIETY Local community support With 68 companies in 43 countries all over the world, Jotun is in an excellent position to support a broad range of local charities, undertaking initiatives that help the company strengthen its links to the communities where we are active. While the Jotun Group regularly provides funds to support global charitable and relief organisations (such as the IFRC), the bulk of the company’s work in this area is managed and implemented by local Jotun companies. Indeed, considering Jotun’s size and geographical diversity, it would be difficult and counter-productive to coordinate or manage all regional corporate responsibility activities at a Group level. Rather, the company encourages managers in different countries to pursue such activities independently, so long as these activities conform to Jotun Corporate Governance policies and are consistent with Jotun values. Many ways to make a difference Projects vary significantly from region to region, year to year, and in the type of support provided. Examples include direct financial support, donating paint, organising crowd-sourced social media campaigns to raise awareness of an issue and often, Jotun employees giving their free time to lend a helping hand. Jotun also works with local charities and NGOs, where appropriate. In 2014, Jotun companies participated in a broad range of CR activities, including: - Raising money for the BBC’s “Children in Need Campaign” in the UK - Providing paint and financial support for a school construction project in Qinghai, China - Providing financial support and paint to a trade school in Jakarta, Indonesia - Organising the removal of litter from a streambed in Busan, Korea Helping to make a new home In Thailand, Jotun has a long tradition of donating paint and time to schools and temples. In 2014, Jotun worked with the Mangpong Foundation to paint the Banbung School in Ratchaburi province. In addition, Jotun provided paint to the newly-constructed Baan Jing Jai Children’s Home in the resort city of Pattaya. The charity, established in 1994, provides housing for street children who escaped from unstable or violent homes. The home has been supported almost exclusively by private donations, some of which has been coordinated by the Norwegian Seamen’s Church. As the home became increasingly crowded, a group of volunteers formed a committee in 2011 to raise money to build a brand new home, with enough space for 100 children. Jotun has donated paint for the new building complex, which is scheduled to open in early 2015. SPARKLING IMAGINATION AND CREATIVITY Jotun works with a broad range of regional local and international organisations to support local charitable initiatives. In 2014, Jotun teamed up with ActionCare, a human-itarian organisation based in the UAE that conducts educational development programmes for families with limitedfinancial resources. Jotun provided paint to the newly renovated National Charity School in Al Garhoud, Dubai, which has about 5 600 students.
Jotun Group Report 2014
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